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Just thought I'd break with the tradition of the monthly blog, just this time anyway.
Trannyweb, my vocation, is now a two server affair. In web site terms that makes us big (when you consider that most websites share a server with hundreds of others. Only the likes of Google and Yahoo have more than one server (don't they?).
The fact that we are growing is in no doubt. However, I wonder if the expense will be worth it? I've a feeling that a lot of the people who sign up with us are just here for a quick scout around and will never come back. We have to address that because what we need is more active members.
DigiChat is still being installed and integrated and I'm really hoping it will make a big difference to our fortunes. The company installing it has taken about a week so far, even though they promised to have it and running within 24 hours.
When they've finished, Eric will need to take over to integrate DigiChat into our environment, so it can be used with our membership database.
We are very low on funds after the expense of the last few weeks. In fact we are in the red. In fact we've never been in so much debt since we started. It is at least, controlled debt in that I have provided the funds and will not be in a huge hurry to call it in.
However, it's going to take a long time to get all this money back again with just the occasional advertiser and a very small number of paid memberships.
Somehow, we need to turn this thing around and I'm not sure how. Perhaps we need to get a marketing company onboard, although that in itself could be difficult.
In June this year, I wrote to Witeck Combs in Washington DC. They're a big marketing company who have worked with the LGBT community before.
In fact I wrote to them twice but they didn't even have the decency to reply.
This is what we're up against. If anyone knows of a big multi-national marketing company who might be willing to help us, please let me know.
Perhaps in my next blog entry will be on a more upbeat note.
Hugs,
Katie x
