From Women's Wear Daily, 4/14/2011:
Dita Yon Teese Signs Lingerie Deal
By Karyn Monget
DITA VON TEESE HAS signed a global licensing
agreement with Australia's Lime
Door Brands to produce, market and distribute
the first collection of lingerie and bras
and undies bearing the Dita Von Teese name.
The agreement also involves the queen
of burlesque and the brand development
firm becoming co-owners of other brands
and product categories, including a line of
dresses. Distribution kicks off later this year
in Australia, followed by expansion in the
U.K. and other international markets in 2012.
Von Teese described the lingerie pact as
an "exciting opportunity."
"I'm delighted to be in the process of
creating both a line of retro-glamorous
clothing and lingerie," said Von Teese.
Regarding her connection with lingerie,
which plays an all-important role in
her risque performances, Von Teese said,
"Indulging in elegant lingerie isn't about
the seduction of another person, it's about
seducing yourself first and embracing womanhood
and femininity."
Lingerie has been on Von Teese's to-do
list for a while.
In December, Von Teese told WWD: "I
did a line with Wonderbra, which was only
in Europe - it did really well. I'd like to
remind women, especially in America, that
lingerie can be beautiful and functional. You
don't have to have your work lingerie and
your date lingerie; it can be the same thing.
I want to do bigger sizes, because I have a lot
of female fans that are curvy girls."
Von Teese's launch collection will feature
lingerie sizes that range from extra
small-like the petite Von Teese - to plus
sizes, as well as bras that are sized up to
an E cup.
Regarding Von Teese's appeal as a fashion
icon, Michele Hamdorf, chief executive
officer of Lime Door Brands, said, "Dita
Von Teese is world-renowned as a burlesque
performer. She is probably best described
as an old-school Hollywood siren.
With a Twitter following of over 674,000,
Dita Von Teese is arguably one of the biggest
global style icons of today .... Her success
has been based on her strong head
for business and her distinctiveness. As a
brand strategist and developer, I am certain
that our collaboration will prove similarly
successful."
Thanks Melody for posting the above, especially the picture. What I'd give to have a body like Dita Von Teese.