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Dita Von Teese Lingere Coming - With Plus Sizes

  • Thanks Melody for posting the above, especially the picture. What I'd give to have a body like Dita Von Teese.

      April 18, 2011 5:55 AM BST
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  • From Women's Wear Daily, 4/14/2011:

    Dita Yon Teese Signs Lingerie Deal
    By Karyn Monget

    DITA VON TEESE HAS signed a global licensing
    agreement with Australia's Lime
    Door Brands to produce, market and distribute
    the first collection of lingerie and bras
    and undies bearing the Dita Von Teese name.

    The agreement also involves the queen
    of burlesque and the brand development
    firm becoming co-owners of other brands
    and product categories, including a line of
    dresses. Distribution kicks off later this year
    in Australia, followed by expansion in the
    U.K. and other international markets in 2012.

    Von Teese described the lingerie pact as
    an "exciting opportunity."

    "I'm delighted to be in the process of
    creating both a line of retro-glamorous
    clothing and lingerie," said Von Teese.

    Regarding her connection with lingerie,
    which plays an all-important role in
    her risque performances, Von Teese said,
    "Indulging in elegant lingerie isn't about
    the seduction of another person, it's about
    seducing yourself first and embracing womanhood
    and femininity."

    Lingerie has been on Von Teese's to-do
    list for a while.

    In December, Von Teese told WWD: "I
    did a line with Wonderbra, which was only
    in Europe - it did really well. I'd like to
    remind women, especially in America, that
    lingerie can be beautiful and functional. You
    don't have to have your work lingerie and
    your date lingerie; it can be the same thing.
    I want to do bigger sizes, because I have a lot
    of female fans that are curvy girls."

    Von Teese's launch collection will feature
    lingerie sizes that range from extra
    small-like the petite Von Teese - to plus
    sizes, as well as bras that are sized up to
    an E cup.

    Regarding Von Teese's appeal as a fashion
    icon, Michele Hamdorf, chief executive
    officer of Lime Door Brands, said, "Dita
    Von Teese is world-renowned as a burlesque
    performer. She is probably best described
    as an old-school Hollywood siren.
    With a Twitter following of over 674,000,
    Dita Von Teese is arguably one of the biggest
    global style icons of today .... Her success
    has been based on her strong head
    for business and her distinctiveness. As a
    brand strategist and developer, I am certain
    that our collaboration will prove similarly
    successful."

    <p><span style="color: #800080;">Girls will be boys and boys will be girls It's a mixed up muddled up shook up world except for Lola Lo-lo-lo-lo Lola</span> - Ray Davies, The Kinks</p> <p><span style="color: #3366ff;">(S)he's a walking contradiction, partly truth and partly fiction</span> - Kris Kristofferson</p>
      April 17, 2011 6:03 PM BST
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