December 15, 2011 8:09 PM GMT
While most lingerie brands would usually pick a buxom lady to model their latest underwear collections, Dutch department store Hema have opted for a more unconventional choice. Male model Andrej Pejic fronts the campaign for the ‘Mega Push-Up Bra’ from Hema that promises to ‘add two cup sizes’.
http://uk.lifestyle.yahoo.com/male-model-fronts-campaign-for-push-up-bras.html
December 15, 2011 9:42 PM GMT
It's certainly a novel idea to use a male (I'm assuming he identifies as a man) model to sell bras.
Now if they could guarantee the bra would make me look like him as well as increasing my bust, he's gorgeous!
December 15, 2011 9:52 PM GMT
That would be a guarantee that would, ahem, boost sales.
December 19, 2011 2:24 AM GMT
This only shows what I have been saying all along. You don't need big boobs to look great!
